Sachidananda Maharana, the proud owner of Tarini Digital Graphics Shop in Khordha, had been successfully running his business for 15 years. However, the devastating impact of the Covid-19 pandemic forced him to close his shop for an entire year. During that time, his hard-earned savings dwindled away, leaving him in a dire financial situation.
When Sachidananda finally reopened his shop, he faced a daunting challenge: he had no funds to procure the necessary raw materials to restart his business. Local money lenders, sensing his desperation, offered him loans with exorbitant interest rates. In his moment of despair, he learned about the Jeevika Foundation.
Approaching the Jeevika Foundation, Sachidananda found a ray of hope. The foundation understood his predicament and extended a generous loan of 1,00,000 rupees to aid in the revival of his business. With this much-needed support, Sachidananda was able to procure the necessary raw materials and restart his operations.
Grateful for the assistance he received, Sachidananda Maharana acknowledges the pivotal role played by the Jeevika Foundation. He says, “The Jeevika Foundation not only helped me restart my business but also served as the backbone during the crisis. Their support was invaluable.”
With renewed vigor and the support of the Jeevika Foundation, Sachidananda’s Tarini Digital Graphics Shop not only regained its footing but also emerged stronger than ever. His story serves as a testament to the transformative impact of timely assistance and the resilience of small businesses in the face of adversity.
